About Us
Better Houseware is a women-owned & managed, third-generation family business.
Founded in 1939, Better Houseware is located in New York and serves select retailers across the United States and Canada, as well as in South & Central America, Europe and Asia.
Better Houseware has been proudly designing, producing, sourcing and distributing quality housewares to retailers of distinction.
We are focused on long-term business relationships and success with our retail partners and consumers alike. We leverage long-term manufacturing relationships and experience to produce the best quality products at the fairest prices. Each of our products is developed as a solution to the needs and wants of today’s consumers.
Better Houseware is hailed for our unique & innovative Sinkware, including dish racks and sink protectors, as well as our exclusive Space-Savers & Organizers for the home and office. Kitchen & Gourmet gadgets and other Home Solutions round out the rest of our offerings.
Our Mission
to consumers for every room of the home.
The Generations
Martin Levor, founder & owner of Better Houseware, in NYC 1939.
Eric Levor at the IHA Show, January 1979.
From right to left: Eric, Edith, Ilana.
At the IHA Show, January 1994.
From right to left: Amanda, Edith, Ilana.
Our warehouse in Long Island City, January 2020.