About Us

Better Houseware is a women-owned & managed, third-generation family business.

Founded in 1939, Better Houseware is located in New York and serves select retailers across the United States and Canada, as well as in South & Central America, Europe and Asia.

Better Houseware has been proudly designing, producing, sourcing and distributing quality housewares to retailers of distinction.

We are focused on long-term business relationships and success with our retail partners and consumers alike.  We leverage long-term manufacturing relationships and experience to produce the best quality products at the fairest prices.  Each of our products is developed as a solution to the needs and wants of today’s consumers.

Better Houseware is hailed for our unique & innovative Sinkware, including dish racks and sink protectors, as well as our exclusive Space-Savers & Organizers for the home and office.  Kitchen & Gourmet gadgets and other Home Solutions round out the rest of our offerings. 

Our Mission

Our mission is to offer better affordable and enjoyable solutions 
to consumers for every room of the home.

The Generations


Martin Levor, founder & owner of Better Houseware, in NYC 1939.


Eric Levor at the IHA Show, January 1979.


From right to left: Eric, Edith, Ilana.
At the IHA Show, January 1994. 


From right to left: Amanda, Edith, Ilana.
Our warehouse in Long Island City, January 2020.