About Us

Who We Are

Better Houseware is a fourth-generation company, now women-owned & operated. 
Founded in 1939, Better Houseware is located in New York and serves select retailers across the United States and Canada, as well as in South & Central America, Europe and Asia.
Better Houseware has been proudly designing, producing, sourcing and distributing quality housewares to retailers of distinction.
We are focused on long-term business relationships and success with our retail partners and consumers alike.  We leverage long-term manufacturing relationships and experience to produce the best quality products at the fairest prices.  Each of our products is developed as a solution to the needs and wants of today’s consumers.
Better Houseware is hailed for our unique & innovative Sinkware, including dish racks and sink protectors, as well as our exclusive Space-Savers & Organizers for the home and office.  Kitchen & Gourmet gadgets and other Home Solutions round out the rest of our offerings. 


Our Mission

Our mission is to create affordable, innovative, and essential household products that better every room of the home.
Better Value. Better Design. Better Quality. Better Houseware.


The Generations